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Vocabulary :
- The language of
advertising
"Language has a powerful influence over people and their behaviour.
This is especially true in the fields of marketing and advertising.
The choice of language to convey specific messages with the intention
of influencing people is vitally important."
(linguarama.com)
- The
Language of Advertising Claims
1. THE WEASEL CLAIM
2. THE UNFINISHED CLAIM
3. THE "WE'RE DIFFERENT AND UNIQUE" CLAIM
4. THE "WATER IS WET" CLAIM
5. THE "SO WHAT" CLAIM
6. THE VAGUE CLAIM
7. THE ENDORSEMENT OR TESTIMONIAL
8. THE SCIENTIFIC OR STATISTICAL CLAIM
9. THE "COMPLIMENT THE CONSUMER" CLAIM
10. THE RHETORICAL QUESTION
(sunset.backbone.olemiss.edu)
- Colour
Words - for advanced students
- "article and work that helps to understand , translate/interpret
colour words
as they are found in literary texts and ads." (the_english_dept)
(esp-world.info)
- British
slang glossary (zoo.ufl.edu) :
Clothing - Punctuation & Abbreviations - Food, Drink, & Drugs - Exclamations,
Crudity & Insults (Rough Slang) - Idiom/Phrases - Transport & Automotive
Sport (note "Sport", not "Sports") - Brand Names & Generics - Household
Items - Television & Radio & children's books - Money - Student/Cambridge/Oxbridge
Pictures :
-
Promoting cosmetic products 
"Three people catch up on their sleep as they hang suspended from a billboard at Victoria Station, London, to promote cosmetic products that claim
to improve sleep quality."
(BBC - Picture 6)
Listening : 
-
PM
backs 'bloody' tourism ad campaign 
"Prime Minister John Howard has praised the new advertising
campaign by Tourism Australia,
which features a cheeky tag-line."
- Watch the Related Video 
(abc.net.au)
- British
TV bans Australian tourism ad - a lesson plan
with
"a news article, listening (MP3 file), podcast,
communication activities, pair work,
discussion, reading and vocabulary exercises."
(breakingnewsenglish.com)
- UK
lifts Australian advert ban
"An advert aimed at luring tourists to Australia is to be
aired in full on British TV
after regulators lifted a ban on the use of the word 'bloody'."
(BBC)
- Ads
with video and exercises
:
Last Rolo Commercial - Magic Car Wash - Halloween with Ronald Mc Donald
- VOLVO S40
(e-cambridgeschool)
- Commercials
(à visionner) - ex : Levi's : "Odyssey"
(framestore-cfc)
- Spotstv.com
(à visionner) - ex : Coca Cola : Shiwawa (pro.spotstv.com)
- UK Television
Adverts - (absolutelyandy)
"adverts for Abbey National, Adidas, Becks, Boddingtons, British
Airways, Budweiser, Carling, Carlsberg, Coca-Cola, Dime bar, Dry Blackthorn,
Dunlop, Frontera 4x4, Guinness, Honda, KitKat, Labatt's, Levi's, Lilt,
Lynx, Morgan stanley, Nike, Nintendo gamecube, Olde English cider, o2,
Orange, Pringles, Reebok, Sony, Stella Artois, Strongbow, Tango, Tennent's
Pilsner,TTA, T-mobile,Vodafone, Volvo, Worthingtons."
- TV
Commercials - Video Listening Exercises (eolf.univ-fcomte.fr)
: - Lien modifié
Alexis Lechine Wines - Bathroom Cleaner - Baggies Food Wraps - Beech-Nut
Baby Food - Bounty Paper Towels - Cherrios and V-8 Juice - Dentu-Creme
- Chevrolet - Wonderful Fords
- Exercices interactifs sur une publicité
qui dit que 32 personnes ont acheté la nouvelle Volvo S40 le même
jour dans un petit village suédois. - documentaire à télécharger
(yves.gouast)
- Travel
: Utah Travel Ad (Medium) - (esl-lab)
I. Pre-Listening Exercises
II. Listening Exercises
III. Post-Listening Exercises
Activities :
- Analysing
a Television Commercial (unitecnology.ac.nz)
"The aim of this lesson is to equip you with the strategies
to analyse the ways the makers of TV advertisements construct advertisements
to create a particular feeling toward their product using a variety
of techniques."
- How
to read ads (ltcconline.net)
- Description of the Ad Level
- The Surface Meaning
- The Advertiser's Intended Meaning
- The Cultural or Ideological Meaning
- Reading
an advertisement (grenoble.iufm) :
Objectives - Approach - Guidelines - Assignments - Student work - Bibliography
- The
Idea Behind Branding (with a video) - Multiple
Choice Exercise by Barbara Dieu (interactive)
(the_english_dept.tripod)
- TV
COMMERCIAL
- Une grille de lecture sur les spots de publicité et documents
publicitaires
(Académie de Montpellier)
- General
Advertisement Analysis - Making movies :
"What product is being advertised? What audience does the product
target? How do you know?" etc
(english.unitecnology.ac.nz)
- Logos
- (the_english_dept.tripod)
Warm up activities (identifying, describing, analysing logos)
"Objectives:
Make students familiar with language of advertising.
Make students aware of /Pre-teach vocabulary and ideas which may be
used in the future.
Make students aware of what messages the symbols transmit."
- Spare Parts - Buying a Car - Reading
Car Ads (pageturners.prace.vic.edu.au)
(Make, Model, Year, Mileage, Body Type etc) - Activity to print (.doc)
- Exercices interactifs sur une publicité
qui dit que 32 personnes ont acheté la nouvelle Volvo
S40 le même jour dans un petit village suédois. - documentaire à
télécharger (yves.gouast)
Lesson plans :
-
Parodies
- a lesson plan - with an interactive exercise - posters - ads - videos -
literature... Lien modifié le 15/09/2008 
(Amélie Silvert)
-
The Branding of America - interactive 
"The activity opens with a map featuring 25 mini billboards, which represent products we recognize by their brand names.
Rolling over each mini billboard on the map reveals the location of the represented product.
Clicking the mini billboard provides a preview image of a product that originated in that location.
Clicking on the preview image yields an enlarged view of the primary source image as well as background information about the product."
- with Teaching Ideas
(lcweb2.loc.gov)
-
Caught
in the Web: Online Advertising Targets Kids
"Online advertising is the fastest growing marketing medium for
reaching kids at school and at home.
Today, even elementary school students need to be able to analyze
and evaluate advertising without adult assistance.
Included: Eighteen activities for building
media literacy - for students in elementary through high school!"
(Education World)
See ADS
/ COMMERCIALS and KIDS
-
Find
the Ad - a lesson plan
"Children learn that the purpose of advertisements is to encourage
people to buy something; children also practice differentiating ads
from content on Web sites."
(cybersmartcurriculum.org)
- Looking
at Food Advertising - a lesson plan
"This lesson introduces students to the ways in which advertising
can affect their food choices.
Working from television and magazine ads, students discuss the techniques
used by advertisers to engage kids with products.
Specifically, they assess the importance of "spokescharacters" and jingles
as effective ways to build relationships with kids.
As a class exercise, they create jingles and spokescharacters themselves
for the foods they enjoy."
(media-awareness.ca)
-
ADVERTISING
INTERNET PROJECT
* TASK 1 - TASK 5 * DICTIONARY * DEFINITIONS * SYNONYMS * ADVERTISING
GLOSSARY
(my-english-courses.com)
- Eiffel
Tower parachutist dies - a lesson plan (breakingnewsenglish.com)
THE ARTICLE
WARM-UPS
BEFORE READING / LISTENING
WHILE READING / LISTENING
AFTER READING
LANGUAGE
DISCUSSION
SPEAKING (Publicity stunts)
LISTENING
HOMEWORK
- 'Fillthegaps' est une variante de 'Guessit', ici
présentée sur le thème 'Advertising' et adaptable à d'autres sujets. LIEN MODIFIE le 24/01/2010
Jean-Pierre Palasse (formateur TICE
et anglais - IUFM de Bourgogne)
- Séquence
: Mad for Ads - Niveau 3ème (Ac. Lille)
"Il s'agit ici d'une publicité pour le journal
"The Guardian", en noir et blanc, extraite de "Mad for
Ads" éditée chez Nathan. L'intérêt de
ce support réside entre autres dans son authenticité et
également dans le thème qu'il développe
(La presse britannique, l'influence qu'elle peut avoir, la notion de
point de vue)...
Dans cette exploitation, nous nous sommes efforcés de mettre
en relief des stratégies d'apprentissage de la compréhension
orale qui soient transférables à d'autres supports. Nous
avons choisi de traiter ce support avec une classe de 3ème dans
une perspective d'approfondissement linguistique et culturel...
La totalité des activités proposées dans cette
séquence relève des niveaux B1/B2 tels qu'ils sont définis
dans le Cadre Européen Commun de Référence."
- STARS ACTING IRRESPONSIBLY
- PDF - Site
devenu PAYANT
Language functions: discussing issues; understanding
a written text
Topic / Vocabulary Area: celebrities; advertising; health
Word focus: BAN, BAR, CURB, RESTRICT, CRACKDOWN
- with Teacher's Notes (english-4u.com)
VIDEOS :
CARTOONS :
A
telemarketer
(cartoonstock.com)
Cartoon déclencheur de paroles
(décrire la scène, les personnages, leurs habitudes
- imaginer la conversation...)
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